IDFA 101

IDFA 101 idfa How Does IDFA Impact Sensor Tower? It doesn't at all While Sensor Tower inadvertently does encounter IDFA, it isn't relevant to Sensor Tower's datasets and is idfa Note that the IDFA is specific to the device and will persist until it is reset by the user Since the rollout of iOS , apps have been required to request

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idfa IDFA is the abbreviation for identifier for advertisers It's an Apple-created random identifier assigned to a user's device, used by advertisers for mobile When introduced in 2012, IDFA was instrumental in app marketers' measurement of advertising performance as it allowed access to various engagement metrics